The Michigan Economic Development Corporation (MEDC) was one of the sessions last week. One of the issues they are dealing with is the image of Michigan. Some of our worst enemies are us. Does that make any sense?
Sure does. We create a lot of our own bad public relations. In Michigan we have gone through some tuff times recently. Not the first time.
But to capitalize on what we have we have to get by the defeatist attitude that seems to dominate most discussions.
The MEDC is working on TV and Radio adds to help explain what we have to offer and why Michigan is a great State to live in, or vacation in (or both).
Travel Michigan’s goal for this year is to establish a basic familiarity with the Pure Michigan message and start to generate long-term goodwill toward our brand and the state it represents.
Our compelling truth is we have a perfect world in our own backyard. We are surrounded, protected and nurtured by the world’s largest system of fresh water lakes–a place less like everything is and more like everything is meant to be.
Our selling proposition is not in our overdeveloped, strip malled and starbucked world, one state still feels magic, mystic, authentic, untamed, unspoiled, uncompromised, timeless and true. Michigan–Pure Michigan. We will drive all communications towards that single focus.
We saw some of advertisementsenProfessionallynaly done and very positive about Michigan. I think we do have to toot our own horn once in awhile to let people know what we have to offer.